NEW ARMENIA-THEMED GIFT BOX CELEBRATES HERITAGE, CULTURE & COMMUNITY
Inspired by their roots, the female founders spotlight Armenian culture through U.S.-based artisan collaborations
Oakland, CA — October 6, 2025 — After the successful launch of Town Love, a women-owned gifting company that celebrates the heart and soul of Oakland, CA through curated gift boxes, co-founders Kim Bardakian and Nicole Vasgerdsian, longtime friends and both proud Armenian-Americans, are thrilled to announce their newest offering: Town Love Armenia.
This latest gift box is a heartfelt celebration of their Armenian roots—an expression of cultural pride and a tribute to the resilience, beauty, and richness of Armenian heritage in the United States. The box features handpicked products from Armenian makers and artisans based across America, blending tradition and contemporary craftsmanship.
Each Town Love Armenia box offers a curated mix of artisan foods—perfect for gifting or self-celebration as well as a fact sheet outlining interesting tidbits about Armenia and Armenians. Pre-sale orders are now available at www.townlovebox.com. Each box is $92 and will ship in time for December holiday delivery.
Products inside the Town Love Armenia box include:
-
Ara Zada, Khorovadz Spice (Los Angeles, CA)
-
Henry’s House of Coffee, Armenian Coffee (San Francisco, CA)
-
Fastachi, Cranberry Nut Mix (Watertown, MA)
-
Simonian Farms, Dark Chocolate Covered Raisins (Fresno, CA)
-
Chili Chews (Los Angeles, CA)
-
Boyajian, Pomegranate Vinegar (Boston, MA)
-
ZaZa Pita Chips, Za’atar (Brooklyn, NY)
-
Dardiman’s CA Crisps, Chocolate Apple Crisp (Los Angeles, CA)
-
Packet of Armenian Cucumber Seeds
“Town Love was born from our passion for community, storytelling, and uplifting small businesses,” said co-founder Kim Bardakian. “After honoring Oakland—the town we live in—it was only natural to honor the culture we come from.”
“Town Love Armenia is personal,” added Nicole. “It reflects our deep love for our heritage and the desire to showcase what Armenians have contributed and continue contributing to the world today. We want to shine a light on the success of the Armenian spirit, especially in times when global attention and support are needed most.”
Whether you’re Armenian or simply an Armenian ally, the new gift box invites recipients to discover, taste, and celebrate a culture that spans centuries of creativity and strength.
ABOUT TOWN LOVE
Town Love creates custom gift boxes that celebrate cities and cultures through thoughtfully curated products from local businesses. Founded by longtime friends and community leaders Kim Bardakian and Nicole Vasgerdsian, Town Love is rooted in love—for people, place, and purpose.
For more information or to pre- order in time for holiday delivery, visit townlovebox.com.
CAPTION #1: Longtime friends and co-founders Nicole Vasgerdsian and Kim Bardakian mark the launch of Town Love Armenia, a curated gift box showcasing products from Armenian-owned businesses across the United States.
CAPTION #2: Town Love Armenia — filled with delicacies from Armenian-owned businesses across the United States. Now available for pre-order in time for the holidays at www.townlovebox.com.
CAPTION 3: Front and back views of the newly launched Town Love Armenia gift box, a unique holiday gift featuring products from Armenian-owned businesses across the United States.
