A Most Toxic Office: How Zareh Sinanyan, Armenia’s ‘High’ Commissioner of Diasporan Affairs, Sows Division, Discontent, and Disinformation Across Communities and Continents
“Whoever controls the Diaspora controls the future of the Republic of Armenia”—
an idea well understood by the official responsible for Diaspora affairs, Zareh Sinanyan.
By Garen Chahe Jinbachian
Recently, inside a university lecture hall in Los Angeles—the U.S. city with the largest
concentration of Armenians outside of Yerevan—Zareh Sinanyan, “High Commissioner
for Diaspora Affairs of the Republic of Armenia,” held a closed-door, “informal” meeting
with Armenian university students. Fewer than a dozen Armenian Students from a few
different universities gathered discreetly to engage in dialogue with the visiting official
from Yerevan.
These students, members of the All-ASA and UCLA ASA, belong to a cohort actively
working for the restoration of rights for the Indigenous Armenians of Artsakh. They are
young people who seize every opportunity to bring international attention to plots
against their Homeland and to violations of human rights. They are the same individuals
who sacrifice personal comfort to serve organized community life, striving—often
against overwhelming odds—to effect even modest improvements in Armenia’s grim
reality.
The students entered the meeting expecting encouragement and inspiration—hoping
the encounter would strengthen their resolve and commitment for the betterment of the
Republic of Armenia. Instead, those expectations quickly dissolved as they were
confronted with what they describe as “premeditated, pro-Turkish messaging:” the
normalization of defeat, the dismissal of the issue of Armenian prisoners of war and
political detainees, the abandonment of long-standing national interests, the rejection of
Christian values, and the renunciation of national consciousness.
A Shift in Tactics: From Open Forums to “Behind Closed Doors”
Zareh Sinanyan, the Republic of Armenia’s so-called “High Commissioner for Diaspora
Affairs,” seems no longer able to conduct his activities in large public venues. Instead,
he has been forced to shift towards smaller scale meetings with carefully selected
audiences—particularly students. One plausible explanation for this strategic shift is the
sustained and increasing opposition his public interactions have faced over the years.
By operating behind closed doors, resistance is preemptively neutralized, and
opportunities for public scrutiny or exposure of falsehoods are reduced dramatically.
Rather than serving as a bridge between the Republic of Armenia and the Diaspora,
Sinanyan is actively contributing to its erosion and weakening. He has become a
leading Diaspora-facing figure in a campaign to erase the Artsakh issue from public
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consciousness, acting as an obedient instrument of Prime Minister Nikol Pashinyan’spolitical and financial agendas.Appointed to his position in 2019, Sinanyan has, since, consistently disseminatedmisinformation and divisive narratives that fracture the Diaspora instead of mobilizing itin support of Armenia’s political life.Once a Son of the Diaspora, Now a Servant of a Discredited PowerSinanyan began his political career within the Armenian National Committee (ANC) ofBurbank, California, using its networks and resources to pursue higher politicalambitions in the United States. In 2013, he ran for Glendale city council, leveraging theinstitutional backing of the ANC’s longstanding Armenian advocacy structures to gainvisibility and support.Ironically, many of the very organizations he now denounces were instrumental inallowing him to enter the political landscape.However, Sinanyan’s day in the sun was soon eclipsed when, during his 2013campaign, a slew of social media posts surfaced exposing a darker and most disturbingside of his desperately cultivated political persona. These posts, whose provenance wasnever in dispute, even by Sinanyan himself, contained highly offensive andinflammatory racist, religiously discriminatory, misogynistic, and generally hatefulcomments and threats.The scandal severely damaged his political prospects in the U.S., alienating bothArmenian and non-Armenian communities. Political allies withdrew their support enmasse, turning the local politics freshman into a seasoned failure, in short order.Initially attempting to ignore the controversy, Sinanyan ultimately issued a publicapology once silence was no longer a viable option. That apology effectively marked theend of his American political career.Blocked and marginalized in the U.S., Sinanyan relocated to Armenia in 2019, where hewas absorbed into the Pashinyan administration and appointed High Commissioner forDiaspora Affairs—a role, seemingly, tailored for him, given his familiarity with Diasporaorganizations, particularly those that had once supported him.However, his new mandate, instead of strengthening the bonds of Homeland andDiaspora, became the dismantling of those very structures: sowing discord,undermining the Diaspora’s historical strength, and casting doubt on generations ofwork dedicated to the vision of a Free, Independent, and United Armenia.An Office Transformed into a State-Funded Disinformation Hub
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An institution that should have served the preservation of Armenian historical andcultural heritage, the global recognition of the Armenian Genocide, and the support ofrepatriation efforts has instead—under Pashinyan’s leadership and Sinanyan’sexecution—been transformed into a state-funded mechanism for disseminatingfalsehoods.The Infamous Meeting with Armenian Students: Four Messages of DisinformationDuring the meeting with Armenian Student Association members, Sinanyan reportedlysought to transmit four key messages:a. “Artsakh Is Not Ours—Close the Chapter.”Artsakh was presented as territory outside Armenia’s concern, a subject to be forgottenentirely. Advocacy for Artsakh was labeled extremist and dangerous to the Republic ofArmenia.b. “The Release of POWs and Political Prisoners Is Secondary.”Sinanyan repeatedly minimized the urgency of securing the release of Armenianprisoners of war, missing persons, and political detainees subjected to torture andabuse in Baku’s prisons.c. “Peace Requires Concessions.”Unilateral concessions were framed as acts of “courage” rather than betrayal. Thosecontinuing to demand Armenian rights and defend Armenian statehood were portrayedas extremists and criminals.d. “The Diaspora Has No Role in Armenia’s Politics.”With bitter irony, the Diaspora Affairs Office—rather than drawing upon decades ofDiasporan political experience—pursues its exclusion from Armenia’s political life. Thelong-familiar message of “send money, but stay out of politics” is, thus, repackaged andreinforced.A Call to ResistanceWhen Sinanyan speaks, one could mistake him for a Turkophile, Azerbaijanipropagandist whose sole objective is the weakening of Armenian statehood and thedemoralization of the Armenian people. His rhetoric enables Azerbaijani crimes—genocidal acts and human rights violations—to go unanswered, paving the way towardArmenia’s national erasure.Some students remained silent, fearing exclusion from future meetings. But, those whospoke out—who voiced principled concern, challenged the government’s course, andrejected the Diaspora Office’s posture—are praised here unequivocally.
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History will judge accordingly: silence will be forgotten; resistance will be remembered.ConclusionToday, Armenians face a grim reality in which the “High Commissioner for DiasporanAffairs” does not represent the Diaspora, but serves as a conduit for the currentgovernment’s toxic policies that buttress the strategic interests of foreign powers andcontinued personal gain for the ruling elite.Emerging from the Diaspora, yet scarred by political and personal failures, Sinanyannow threatens Armenian unity—particularly by targeting youth.Resistance is no longer optional; it is vital—our youth and our futures are at stake.Salvation lies in collective strength, not in divisiveness and betrayal, and certainly not inthe destruction and erasure of Armenian indigenous rights and cultural values.The duty of all Armenians, in the Homeland and in the Diaspora, is abundantly clear: toreject pro-Turkish, destructive anti-Armenian narratives, no matter the messenger; torelentlessly demand the right of return for indigenous Armenians to Artsakh; the releaseof political prisoners and hostages; accountability for genocidal Azerbaijan’s crimesagainst humanity; global recognition and reparations for the Armenian Genocide, andthe continued pursuit of a Free, Independent, and United Armenia.

