Historic return after 25 years: Giovanni Nodari Serapian visits Armenia
Giovanni Nodari Serapian, a representative of the world-renowned luxury brand Serapian, has visited Armenia, marking a historic and deeply symbolic return to his homeland after nearly 25 years.
The visit holds both personal and historical significance for Giovanni Nodari Serapian, representing a reconnection with his Armenian roots and heritage. His arrival in Armenia was described as an emotional journey back to the origins of a family legacy that has left a lasting mark on the global luxury fashion industry.
Founded in 1928 in Milan by Armenian immigrant Stefano Serapian, the Serapian brand is one of the most prestigious names in the world of luxury craftsmanship. Stefano Serapian moved to Italy in the 1920s together with his brother Aramais, where he established his first workshop in Milan. From the very beginning, the brand combined traditional Armenian artisanal techniques with refined Milanese elegance, creating a distinctive identity that continues to define Serapian today.
Throughout decades of growth and international recognition, Serapian has preserved its family-centered structure, passing down craftsmanship, values, and traditions from generation to generation. Today, third-generation representatives Giovanni Nodari Serapian and Artavazd Serapian continue to safeguard the brand’s spiritual and cultural heritage, while adapting it to contemporary demands of the global luxury market.
Giovanni Nodari Serapian’s visit to Armenia once again underscores the importance of the brand’s Armenian roots and is expected to open new opportunities for cultural cooperation, joint initiatives, and heritage-preservation projects connecting Armenia with the international fashion and cultural landscape.
