Boston Globe Promotes Anush Elbakyan to Sr. Director of Video Strategy

The promotion will see her lead the Globe’s video strategy. She will work across the newsroom, product, audience, and business teams to shape how the Globe’s journalism reaches audiences through video.

The announcement was made by Jason Tuohey, the Globe’s Managing Editor for Digital Strategy, who praised Elbakyan’s defining influence on the outlet’s multimedia coverage. Having first joined the publication as an intern in 2012, Elbakyan has spent over a decade developing the newsroom’s video desk, shaping daily video news operations, and directing original visual programming.

Tuohey noted that Elbakyan’s creative vision and deep technical knowledge of the medium have positioned her team as an industry benchmark, underscoring that video will play a central role in the future of the Globe’s digital journalism.

Since joining the Globe in 2012, Elbakyan has helped build and evolve its approach to visual storytelling, leading video across digital platforms and developing new formats, workflows, and audience strategies, a company profiled said.

Her work spans breaking news, investigations, enterprise storytelling, and social video. She has played a key role in some of the Globe’s most significant coverage, including the Boston Marathon bombings and “Blind Spot,” the Globe’s investigation into preventable roadway deaths that contributed to the newsroom’s 2021 Pulitzer Prize for Investigative Reporting.

Elbakyan’s work has been recognized with 10 New England Emmy Awards, four National Edward R. Murrow Awards, three Online Journalism Awards, and a Scripps Howard Award for Innovation.

Elbakyan is a graduate of Suffolk University. She was selected for the Poynter Leadership Academy for Women in Digital Media and the News Product Alliance’s News Product Management Certification program, and serves as a mentor with Digital Women Leaders