Filmmaker James Cameron, known for directing The Terminator (1984), Aliens (1986), Titanic (1997), and Avatar (2009), will visit Armenia in October to meet with representatives of the film industry and movie fans in Yerevan. His visit is sponsored by Yerevan Municipality.

Authorities have not released how much they have paid for the director’s attendance, but ticket prices for the event vary from $14 to $415. The event, titled ‘In Conversation with James Cameron: A Cinema Legend, Live in Yerevan’, is organized by Mezzo Production but is initiated by Yerevan Municipality.

In recent years, Armenia’s municipal authorities and government have played a significant role in organizing various events, concerts, meetings and festivals.

‘This is a unique opportunity to meet one of the most influential filmmakers of our time, hear his stories from the world of cinema, and discover the creative thinking behind some of the most notable projects in world cinema’, City Hall said, regarding the event.

The Armenian government is still trying to recover part of the roughly $6 million it spent on Jennifer Lopez’s August 2025 concert in Yerevan. The show was organized with public money but produced by a private firm, Doping Space, which sold tickets ranging from $69 to $493 each. An RFE/RL investigation found that the company left more than $1.4 million of the funding unspent, and the Education Ministry has been unable to retrieve it.

The same company, Doping Space, was paid $6 million from the state budget to organize a Snoop Dogg concert in Yerevan. Although the concert never took place, the company has not yet returned the money. The government blamed the company for failing to reschedule the show following Azerbaijan’s attack on Nagorno-Karabakh in 2023 and demanded a refund.

Armenian social media users have criticized the choice to pay for Cameron’s visit, with some complaining that the Yerevan municipality has turned into an event-planning company, while major infrastructural issues such as road quality, air quality, and traffic control remain unresolved.

‘Spending state money on this scale, and this often, as if we were a carefree nation, just partying like this. I’m not against celebrating or marking national holidays, but it should be done sensibly. After all, it’s our money being spent, and I don’t want the taxes I pay to go up in smoke like this. I want the money to go toward solving institutional problems and changing the sectors that actually deliver results’, wrote blogger Hayk Mkrtchayn in a Facebook post.

Yerevan’s recent 2,808th birthday celebrations featured themed live music stages spread across central Yerevan, alongside the ‘Discover Armenia from the Sky’ International Balloon Festival. Residents and visitors gathered at the Cascade for jazz, Diana Abgar Park for rock, Freedom Square for classical music, and Northern Avenue for traditional tunes and wine tasting, while Republic Square hosted electronic beats.

And that was just one of many recent events held across Armenia.

In August, Prime Minister Nikol Pashinyan organized a two-day event called Varchafest — a state-sponsored music festival for emerging young artists. It cost nearly $500,000 of the Armenian budget and took place in Sevan.

Pashinyan has also organized the Festivar series of state-funded cultural events, which have been held since he came to power in 2018. Critics argue that the concerts allow Pashinyan to shift focus from pressing security concerns. In the past, some have also raised questions about the transparency of the selection process for those contracted to organize the events.