Khachkar Studios Releases New Masterclass #3 – Revitalizing Churches Worldwide

Khachkar Studios released Masterclass #3, “Revitalizing Churches Worldwide,” featuring the case study “Armenian Churches Joining the Movement,” a program built to lay out what the organization calls the shocking reality of Armenian church attendance in the United States, together with a plan for major change.

The core figure is direct: only 7 in every 1,000 U.S. Armenian women ages 18–29 attend church on an average non-holiday Sunday, amounting to 246 attending while 34,181 do not. Measured against 23 Orthodox Christian groups studied, U.S. Armenian church attendance ranks 22nd.

Masterclass #3 opens with two questions for leaders: do we care, and are we willing to accept responsibility for major change? It then presents 4 goals and 7 specific steps aimed at rebuilding attendance and reinforcing Transparency, Accountability and Performance, the framework Khachkar Studios calls T•A•P.

The program also covers financial transparency, training and education, church operating models, and Social Return on Investment (SROI), with practical tools for tracking progress week by week, from attendance reporting to the outreach effort “Bring a Friend. Bring a Family Member.”

Khachkar Studios has committed $100 million toward educating the Armenian community on these findings and the changes ahead. The instructor video runs roughly 22 minutes, its shortest to date, and presents a condensed 18-slide version, while the complete 87-slide deck offers 72% new content for those who completed Masterclass #1 and #2.

The organization’s message to leaders is compact: measure what matters, publish it, act on it. Its call to Armenians worldwide follows the same spirit: join the movement, bring a friend, bring a family member, this Sunday and every Sunday. Masterclass #3 is available now at www.khachkarstudios.com.